As financial advisors, we use facts and logic to guide our clients through investment decisions, rather than emotion. Even the most perceptive investors, armed with years of market experience, can fall prey to mental biases that lead to poor investment decisions. While it’s impossible to completely eliminate mental biases, we aim to help our clients identify and minimize common investment biases that can lead to costly investment mistakes.

What are the most common biases in investing?

Behavioral psychologists Daniel Kahneman and Amos Tversky first explained the biases that inhibit investors’ ability to make rational economic decisions. There are two main categories of investing biases: cognitive and emotional.

Cognitive investing biases involve information processing or memory errors, whereas emotional investing biases involve taking actions based on feelings rather than on facts. Let’s take a look at the 5 most common investment biases, along with remedies we use to minimize their impact on our clients.

1. Confirmation Bias

It is natural for investors to be drawn to information that supports their existing views and opinions. Confirmation bias leads investors to attach more emphasis to information that confirms their belief or supports the outcome they desire. This can have a negative effect by reducing diversification and causing investors to overlook signs that it is time to make adjustments.

How We Aim to Help Minimize the Effects: We provide our clients with up-to-date information gathered from a variety of reputable sources. Our investors are fully informed of the pros and cons of their desired investments, giving a more balanced view that leads to better decisions.

2. Overconfidence Bias

A common behavioral bias in investing is overconfidence, which causes investors to overestimate their judgement or the quality of their information. This can lead to “doubling down” on a losing investment instead of knowing when to cut losses, or under-reacting to important information about changing market conditions.

How We Aim to Help Minimize the Effects: We help our clients develop and stick to a solid investment plan and make adjustments that are based on actual market conditions.

3. Recency Bias

Investors who suffer from recency bias have a tendency to overvalue the most recent information over historical trends. For example, recency biases can threaten an investors’ financial well-being by spurring them into increased risk-taking after experiencing a favorable gain in their portfolio.  It can also occur when the investor experiences an isolated loss and decides not to make any portfolio adjustments for fear of further loss.

How We Aim to Help Minimize the Effects: We help our clients focus on the long-term performance of their portfolios, by reviewing both historical and current performance.

4. Loss Aversion Bias

Research has shown that humans feel the pain of a loss approximately twice as much as they feel the pleasure of a similarly sized gain. This can lead investors to focus on their investment declines more than gains, and can lead to inaction that stagnates the growth of their portfolios.

How We Aim to Help Minimize the Effects: We help our clients accept that losing money is an inevitable part of investing. We work together to create a financial plan with predetermined exit strategies

5. Anchoring Bias

Anchoring bias is the tendency to “anchor” on the first piece of information received rather than evaluating the market as new information develops. For example, when investors anchor their belief about the value of a stock at the initial trading price rather than the current market conditions, this can lead to unwise decisions that can damage their portfolio’s profitability.

How We Aim to Help Minimize the Effects: We help our clients to assess investments based on current market value.

Investing biases can lead people into making financial decisions for reasons other than factual market conditions, significantly diminishing their financial stability. That’s why we believe one of our main responsibilities as financial advisors is to help our clients avoid the cognitive and emotional biases that can lead to faulty investment decisions.

If you’re interested in learning more about how we can help you with your investments, please contact us for a complimentary consultation.

Sources:

Parker, Tim. (2018, May 3). Behavioral Bias: Cognitive Versus Emotional Bias in Investing [Blog post] Retrieved from https://www.investopedia.com/articles/investing/051613/behavioral-bias-cognitive-vs-emotional-bias-investing.asp

McKenna, Greg. (2014, Nov. 20) Trading Insider: 5 Cognitive Biases That Can Hold Traders Back [Blog post] retrieved from https://www.businessinsider.com.au/trading-insider-5-cognitive-biases-that-can-hold-traders-back-2014-11

Lazaroff, Peter (2016, April 1) 5 Biases that Hurt Investor Returns [Blogpost] Retrieved from https://www.forbes.com/sites/peterlazaroff/2016/04/01/5-biases-that-hurt-investor-returns/

DesignHacks.co (2017, August). Cognitive Bias Codex [Infographic]. Retrieved from http://www.visualcapitalist.com/wp-content/uploads/2017/09/cognitive-bias-infographic.html

Disclosures:

Past performance is no guarantee of future results. Advisory services offered through Emerald Investment Partners, LLC (“Emerald”), an investment adviser registered with the SEC, DBA Madison Oaks Wealth Partners, (“Madison”). Securities offered through Chalice Capital Partners, LLC, (“CCP”) member (FINRA http://www.finra.org/ https://www.sipc.org/). Emerald and Madison are not affiliated with Chalice. Registration does not imply a certain level of skill or training. More information about Emerald including its advisory services and fee schedule can be found in Form ADV Part 2 which is available upon request.

This information may be taken, in part, from external sources. We believe these external sources to be reliable, but no warranty is made as to accuracy. This material is not financial advice or an offer to sell any product. Different types of investments involve varying degrees of risk and there can be no assurance that any specific investment will either be suitable or profitable for a client’s investment portfolio. Economic factors, market conditions and investment strategies will affect the performance of any portfolio, and there are no assurances that it will match or outperform any benchmark. EIP-18-10